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I managed all research designed to determine the brand's situation (product, marketplace, target, competitive analysis) in order to identify a fit between the product and its consumer i also served as the director of the research methodologies such as interviews, surveys, site observations, and secondary research. While evidence exists that some firms clearly view the cultivation of an ethnically diverse workforce at all levels of the organization as a critical component of its overall strategy, other firms still have not sought to actively enhance diversity among its employee ranks. The research, analysis, design, implementation, and administration of compensation programs for all officers of the company lead the development and implementation of innovative and competitive executive pay solutions that support the company’s strategic objectives and shareholders’ interests.
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